Tips to Implement SEO on Your Vape Shop Website
Are you still struggling to get your e-commerce vape shop to rank high on Google? Then you are in the right place. The information included in this write-up is for you. Search engine optimization, or SEO, is not a mystery, especially vape SEO. Here, you will find five tips that will allow you to implement SEO to boost your ranking in search engine results pages.
Site Auditing
The first tip is to start with a site audit. A site audit tells you about the areas that need improvement. With a site audit, you can start fixing the broken aspects and start ranking higher on Google. So, how do you perform site audits?
Tools Needed
To perform a site audit, you will need site audit tools. There are dozens of those available online, and all of them allow you to locate inefficiencies. It is best to start with the free versions to pinpoint what you can fix. A few site audit tools worth mentioning include Google Search Console, Screaming From, SEMrush, and NETpeak Spider.
Keyword Research
Keyword research is the process of looking for and segregating phrases and words used by people in search engines. In this instance, the phrases and words used by people are about vape shops. The more of these keywords you can include on your website, the higher you will rank in Google. How should you perform keyword research?
Options
The simplest way of researching keywords does not involve any tools. You can use Google to locate appropriate keywords. Just open Google and type “vape.” As soon as you do that, you will find numerous other phrases appearing below. These terms are being used by your target audience to look for vape products.
Avoid Getting Penalized
Vape SEO also incorporates taking steps to ensure Google does not penalize a brand. If you conduct the site audit, you might run into a few areas that you can improve. These areas, if not addressed appropriately and promptly, could be penalized by Google.
Duplicated Content
Google does not think twice before penalizing duplicated content. Duplicated content, as the name suggests, is content that appears more than once online. You might have a problem if your content appears on more than one website. For instance, if you write an article for a vaping e-commerce website, you have to make sure every word is unique. Copying and pasting content is out of the question.
Keyword Stuffing
There is one more practice that you must avoid at all costs — keyword stuffing. It is the act of using a keyword several times without reason or context. So, if your keyword is “vapes for sale,” a sentence stuffed with this keyword would look something like this.
“Welcome to our vape store where we have vapes for sale. Vapes for sale are our bestsellers. Vapes for sale are also one of our most popular items. You will not find cheaper vapes for sale.”
As you can see, the phrase was forcefully used in the paragraph, making it sound repetitive and clunky.
A Slow-Loading Website
A slow-loading website can hammer your Google rankings. To rank high on Google search, you must check your site’s loading speed. If your site takes longer than 8 seconds to load, you are in trouble. You can use many tools to check your website speed. For instance, there is the SEO Analyzer by Neil Patel.
Also Read: Top 15 Shopify Marketing Tools for E-Commerce Stores
Take a Look at Your Competitors
Another tip to implement on your vape shop website is to take a look at what your competitors are doing. To that end, you can do competitive keyword research. Competitive keyword research is a method that involves looking at a competitor’s ranking keywords to get ideas for a keyword research plan. Tools like SEMrush can help you with this task.
Other Considerations
Apart from the ones described above, vape SEO also includes making the website mobile-friendly. Try the mobile-friendly test of Google to determine whether your site is mobile-friendly or not. You also need to work on creating a responsive website with dynamic serving and a mobile version.
