Vape Social Media Marketing- Do’s And Don’Ts

Vaping is still a controversial topic to be discussed and sold. Because, unlike some countries and regions, vaping is still not regulated by the laws of many places. Therefore, the marketing of such a product on online platforms, and especially on social media, has to be done with great consciousness and care. A small mistake can result in pulling down promotional advertisements by the social media platforms themselves. In this article, the discussion will be about the do’s and don’ts of vape social media marketing.

Do’s

First, let us learn about the things that you can or are allowed to do for featuring or promoting vaping across social media platforms-

● Post regularly

If a vaping business wants to enhance its social media presence, one of the most important things it must do is post content regularly through its pages/ sites. Only then would the organization be able to entice newer audiences and would be able to seize every new opportunity that comes their way.

● Make use of audio and visuals

The users of today are just not satisfied with writing and stuff. They want something that they can experience, something that would catch their attention immediately. Therefore, businesses, and especially vape manufacturers need to post images and videos related to their products or their business that would attract users and keep them hooked to their content. This eventually results in conversion and thereafter, the journey of a start-up begins!

● Using multiple platforms

Businesses must remember that posting through one social media platform is never a good idea. This will restrict their growth and also their reach to a wider audience. If a vaping organization wants to see significant growth through social media platforms, it must make use of multiple platforms like Facebook, Instagram, Twitter, etc. This widens their reach and also helps to enhance their overall growth percentage.

These are some of the do’s of vape social media marketing that every organization concerned with vaping must be aware of.

Don’ts

Now is the time for what not to do, or the things a vaping business must avoid while promoting themselves on social media platforms-

● No direct promotion

Supposedly an organization decides to advertise its products by directly addressing vaping or smoking. What will happen is, social media platforms or even search engines have policies and regulations laid down to restrict advertisements that direct addictive substances. So, the post or advertisement would be pulled down immediately by the algorithm.

● Directly addressing products related to addictive substances

Not just the products themselves, but search engines and social media platforms also discourage the act of promoting a product that is a part, or that is related to the addictive substance altogether. Therefore, organizations have to be very attentive while promoting their products or about themselves across social media platforms.

Therefore, these are some of the do’s and don’ts of vape social media marketing, that organizations must understand before going to advertise their products across such platforms.

Summary: A brief extract of some of the things that organizations can or cannot do while promoting products that do not meet the guidelines of these platforms and search engines as well.